shippams.co.uk | Free Online SEO Audit for shippams.co.uk

Tasks

Avoid using deprecated HTML tags.
Use "H" tags.

SEO

URL

Domain : www.princesgroup.com/brands/shippams

Character length : 36

Title

Princes : Our Brands : Shippam’s

Description

Princes are the leading importer of canned food in the UK, the third largest soft drinks manufacturer and have brands ranging from Princes, Napolina Italian foods and Shippams spreads to Aqua-Pura natural mineral water and Crisp ‘n Dry cooking oil.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Princes : Our Brands : Shippam’s

Character length : 38

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

cookies5
brands5
shippam’s4
them3
website3
range3
spreads3
sandwich3
tuna2
based2
home2
classic2
now2
princes2
shippam2
chichester2
site2

Keyword matrix

word	title	descriptions	heading
cookies
brands
shippam’s
them
website
range

Two Word cloud

our brands2
sandwich spreads2
use cookies2
this website2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 28 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.30

Flesch Reading Ease

87.60

Coleman Liau Index

8.30

Automated Readability Index (ARI)

2.40

Dale–Chall Readability

6.40

SMOG Index

8.40

Spache Readibility

5.00

Number of letters

1613

Number of words

393

Number of sentences

Average words per sentences

Number of syllables

512

Syllables in words

495

Average syllables in words

1.30

Number of words in first three syllables

Percentage of word / syllables

9.16

Words not in Dale-Chall easy-word list

148

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Detected applications

	Google Analytics	Analytics
	Modernizr	JavaScript Frameworks
	jQuery	JavaScript Frameworks

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

631 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.princesgroup.com/objects/js/modernizr.js
http://code.jquery.com/jquery-1.9.1.min.js
http://www.princesgroup.com/objects/js/jquery.js?v=910
http://fast.fonts.net/jsapi/cbcb0f40-fa80-4fbe-bc3b-b57917693518.js

List of render blocking css files

http://www.princesgroup.com/screen.css?v=910

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.princesgroup.com/objects/js/modernizr.js
http://www.princesgroup.com/objects/js/jquery.js?v=180

File size of all javascript files combined

234.11KB

Javascript minifying

You can save 192B (43% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.princesgroup.com/screen.css?v=180

File size of all css files combined

45.29KB

CSS minifying

You can save 1.5KB (18% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.princesgroup.com/screen.css?v=910 you can save 1.5KB (18% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

10.49KB

Gzip compression

Error! By using Gzip you can save 6.8KB (67% compression) on your site.

By compressing http://www.princesgroup.com/brands/shippams you can save 6.8KB (67% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

364.87KB

Image optimisation

You can save 99.1KB (48% compression) by optimising the images below:

By lossless compressing the http://www.princesgroup.com/images/banners/shippams-banner.jpg you can save 45KB (43%) data.
By lossless compressing the http://www.princesgroup.com/images/sidebar/shippams-thumbanil.jpg you can save 10.1KB (38%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/crisp-n-dry-logo-2017.jpg you can save 9.6KB (65%) data.
By lossless compressing the http://www.princesgroup.com/.. /aquapura-homepageProductLogo.jpg you can save 9KB (66%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/farrows-logo.jpg you can save 6.4KB (68%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/flora-logo-2017.jpg you can save 5.7KB (64%) data.
By lossless compressing the http://www.princesgroup.com/images/princes_logo.jpg you can save 3.2KB (34%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/vier-diamanten-logo.png you can save 2.3KB (44%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_union.png you can save 1KB (44%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/cookeen-logo.png you can save 954B (25%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_french.png you can save 894B (84%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_italy.png you can save 889B (83%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_german.png you can save 874B (83%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_netherlands.png you can save 872B (77%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/flag_poland.png you can save 840B (81%) data.
By lossless compressing the http://www.princesgroup.com/images/brands/trex-logo.png you can save 809B (28%) data.
By lossless compressing the http://www.princesgroup.com/images/assets/food_and_drink_group.png you can save 729B (32%) data.

Links

We found a total of 0 different links.

Website security

31.216.52.17

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : Shippam’s, ( 624px from top )
H2 : Sandwich Spreads, ( 918.390625px from top )

Typos

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SEO report of shippams.co.uk